We’re big believers in the power of open data everyone on the team has access to Google Analytics and can contribute events they think are important. You can annotate whatever you want we annotate things like external publicity, major updates to our site, blog posts, even service issues, to see how all these events are impacting our business.
These notes are then visible for the different views in Google Analytics, so you can see how the events impacted your page views, goals, or whatever else you are tracking. If you don't know, basically, they allow you to add notes of what events happened on a particular day.
But this is serious stuff if our numbers went up 50% in a week, you better believe we want to know why so we can do more of it!Īnnotations are exactly the tool we needed to answer these questions without having to pester teammates and dig through the past. To answer these questions I might have to dig through e-mails, commit logs, and probably end up pestering my teammates for an hour while we try to figure out what happened when. “What happened after that last blog post?”
GOOGLE ANALYTICS ANNOTATIONS UPDATE
“When did we release that update to the website?” “How long has that ad trial been running?” This means asking a lot of questions, particularly questions about what happened when, like: When we look at our Google Analytics, we don’t really care if our numbers are up or down what we really want to know is why. At Google I/O I realized many people use Google Analytics but they aren’t familiar with the recent annotations feature that has helped us make smarter business decisions. Making good business decisions is hard, and making the right one is even harder. He had such a great business case, we decided to let him rave here. A few months ago at the Google I/O conference, we were approached by Zach Steindler, a co-founder at Olark (a way to gain customer insight and sell better through live chat) who was raving about Google Analytics Annotations.
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